Using websites, apps, mobile devices, social media, search engines, and other digital platforms to advertise and sell goods and services is known as digital marketing.
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Digital marketing is frequently seen as an extra tool for businesses to reach customers and comprehend their behavior, and it incorporates many of the same concepts as conventional marketing. Traditional and digital marketing methods are frequently combined by businesses. However, internet marketing has its own unique set of difficulties. In the 1990s, as the internet became more widely used, digital marketing began to gain popularity.