Through a theoretical lens and case research, the course deepens the content material of the marketing strategy. In order to build a start up business mannequin, group work might be carried out with students. The marketing strategy is a needed software each time the economic valuation of an organization or its parts is needed, for instance for acquisitions, transformations and mergers. It is a complex and delicate operation to conduct an evaluation aimed at designing and planning a model new exercise. You can use it to guide your choice making course of and show your vision to potential stakeholders.