At an event in San Francisco in February, three new models of the flagship S23 series were introduced. According to Lee, this was the strongest implication yet that Seoul is on the list for the biannual event. After the Indian government banned Chinese apps in 2020, short video platform Chingari is laying off 20 percent of its workforce. ByteDance is trying to start selling its own products by implementing the Project S program. The company organizes an online trading division to be able to compete with other big players.