People
What does excellent customer service entail?

In addition to adhering to best practices such as respecting customers’ time, maintaining a positive demeanor, and offering informed and helpful information, great customer service goes above and beyond to surpass rather than merely meet expectations.

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5 strategies for providing excellent customer service

Numerous techniques, as well as the built-in capabilities of help desk software, shared inbox tools, and customer care software, may be used to satisfy your clients and have them telling their friends about your assistance.

These are our top ten suggestions for providing excellent customer service.

1. Be familiar with your product

Since you troubleshoot for consumers all day long as a customer support representative, you must be an expert in your product.

Having a thorough understanding of your product is crucial for providing excellent customer care. You should ideally have faith in your product, be able to articulately explain features and use cases, and demonstrate to your consumers how the product can help them—not to mention solve any issues that may arise!

Helping clients get the most out of their purchases and feel like they received genuine value for their money is your responsibility. In order to wow your clients with prompt suggestions for utilizing new features and services, set out to become an expert in your product.

2. Keep an optimistic outlook

When it comes to delivering exceptional customer service, a happy attitude is crucial.

According to Flavio Martins, VP of Operations and Customer Service at DigiCert, Inc., “having the correct mindset transforms bad customer experiences into positive ones.” Given that the majority of client encounters do not take place in person, your vocabulary and tone of voice should convey your attitude.

The tone of textual communication may be easily misunderstood, while live chat or email might appear aloof. Body language and facial expressions are two of the numerous signs the brain utilizes to decipher another person’s emotional tone, and many of these are not present while someone is online.

If you see that an email or chat conversation is becoming stressful, don’t be afraid to pick up the phone or use emoticons to provide warmth and good humor.

3. Solve problems creatively

Bad customer service has caused more than 80% of consumers to leave. There will always be issues to resolve, therefore you should make it a priority in your support job and thrive on helping your clients.

Everyone is aware of Zappos’ renowned customer service. One time, for instance, they gave a best man complimentary shoes the night before the wedding since the delivery company had misplaced his purchase. By solving an issue and providing exceptional customer service, Zappos gained a lifelong customer and gave him a story he was eager to tell.

As you work to fix their problems, don’t be scared to wow your clients. You might just solve the problem and move on, but by coming up with innovative solutions to satisfy their demands and going above and beyond, you’ll build a loyal client base.

4. React promptly

According to 66% of respondents, the most crucial aspect of any online consumer experience is respecting their time. A key component of providing excellent customer service is promptly answering consumer questions. Particularly for minor problems that can be resolved quickly, speed should be paramount.

Nevertheless, excellent customer service always outperforms speed.

Consumers are aware that answering more complicated questions takes time. There’s a distinction between how long it takes you to reply and how quickly you fix their issues. Consumers will wait as long it takes to fix their problem, but they don’t want to wait in a ticket queue. You ought to.

Respond to your clients as soon as you can, but don’t rush to end the call or close the ticket before the problem has been fully fixed.

5. Customize your offerings

Better human service is what 40% of consumers say they desire. They want to feel more than simply a ticket number, in other words. When they are not regarded as unique individuals, get boilerplate answers, or are treated like a tennis ball by several persons, they become irate.

Consumers want to communicate with individuals rather than businesses. It’s one of the reasons why a lot of companies give their clients birthday presents.

Do you know the birthdays of your consumers in addition to their names? What about their pastimes or interests? Are you able to make them laugh? Going off script and adding a personal touch when you can is a crucial approach to demonstrate to your consumers that you know them and care about them, but it’s clearly not practical to do this for everyone.

Tickets in Help Scout are referred to as “conversations” in order to motivate support staff to consider queued requests more individually. Therefore, think about how the support tool you employ may help you customize your support interactions, whether you’re using Help Scout or one of its rivals.

People
Five Techniques for Always Providing Excellent Customer Service

Even if your product is excellent, you risk losing business if your customer service is useless, unreliable, or difficult to contact. People will find out about this.

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For this reason, spending money on customer service is essential to a company’s long-term success.

However, what really constitutes excellent customer service, and how can you make sure that each and every client that contacts your business for assistance has a positive experience? We’ve found several strategies to elevate your company’s customer service to the pinnacle of your sector.

Great customer service: what is it?

In order to provide great customer service, you must not only adhere to industry best practices, such as respecting customers’ time, being polite and helpful, and offering informed and creative resources, but also go above and beyond to surpass your clients’ expectations.

Five methods to provide excellent customer service

You may thrill your clients and have them talking about your assistance to their friends by using a variety of techniques as well as the built-in capabilities of customer care software, shared inbox tools, and help desk software.

These are our top 5 suggestions for providing excellent customer service.

1. Be familiar with your product

Being a customer support agent requires you to be an expert on the product as you will be troubleshooting issues for clients all day long.

Comprehensive product knowledge is a crucial customer service ability. In an ideal world, you would have faith in your product, be able to articulately explain features and use cases to potential consumers, demonstrate to them the advantages of using it, and fix any issues that may arise!

It is your responsibility to ensure that your clients receive the best possible value for their money and make the most of their purchases. To wow your clients with timely recommendations for utilizing new features and services, set out to learn all there is to know about your product.

2. Continue to have a cheerful outlook

A cheerful attitude goes a long way in giving outstanding customer service. After all, attitude is everything.

According to Flavio Martins, vice president of operations and customer service at DigiCert, Inc., “the right attitude changes negative customer experiences into positive customer experiences.” Your words and tone of voice should convey your attitude, as most client contacts take place over the phone.

Written communication can sometimes be misinterpreted as having a frigid tone, and this is especially true with emails and live chat. The brain reads a variety of cues, such as facial expressions and body language—many of which are lacking while someone is online—to determine the emotional tone of another person.

When communicating via email or chat, don’t be afraid to pick up the phone or use emoticons to show warmth and good humor.

3. Solve problems creatively

Bad customer service has resulted in almost 80% of consumers leaving. There will always be issues to resolve, therefore you must take pleasure in resolving them for your clients and make it a key component of your support position.

Everyone is aware of Zappos’ renowned customer service. For instance, the night before the wedding, they gave the best man free shoes since the delivery service misplaced his order and it ended up somewhere else. In addition to winning a lifelong customer and providing the man with a tale he couldn’t wait to tell, Zappos fixed an issue and demonstrated exceptional customer service.

As you work to fix their problems, don’t be scared to impress them. You might just solve the problem and move on, but if you go above and beyond in your innovative approach to addressing their demands, you’ll win over clients who will be loyal to you and your offering.

4. React right away

According to 66% of respondents, the most crucial aspect of any online customer experience is treating customers with respect. A key component of providing excellent customer service is promptly answering questions from customers. In situations when solving little problems quickly, speed should be of the essence.

Having said that, excellent customer service always wins out over speed.

Consumers are aware that answering more complicated questions takes time. There’s a difference in how quickly you fix their concerns and how long it takes you to reply. Consumers are willing to wait as long it takes to get their problem resolved; they do not wish to be kept waiting in a ticket queue. You ought to as well.

Respond to your clients as soon as you can, but don’t rush to end the call or close the ticket before the problem has been fully resolved.

5. Customize your offerings

Better customer service is what 40% of consumers say they desire. This indicates that they wish to be treated as more than simply a ticket number. They become irate when they aren’t given particular attention, when they get canned answers, or when they are passed about like a tennis ball to several persons.

Consumers like to communicate with people, not brands. It’s one of the reasons why a lot of companies give their clients presents on their birthdays.

Do you have the birthdays of your consumers as well as their names? What about their pastimes or interests? Are you able to get them to laugh? Going off script and adding a personal touch when you can is a crucial method to demonstrate to your consumers that you know them and that you care, even if it’s obviously not practical to do this for everyone.

Help Scout refers to tickets as “conversations” in order to motivate support staff to consider queue requests in a more customized manner. Thus, take into account how the support tool you choose may assist you in customizing your support interactions, regardless of whether you’re using Help Scout or one of its substitutes.

Outdoor
Two Tricks for Excellent Garden Design

Imagination and a healthy dose of guts are required to color beyond the lines. Both Cassandra Barrett and Bryan have them. Under the moniker Barrett Landscape and Design, this husband-and-wife team creates, installs, and maintains gardens for a living as contractors and garden designers, respectively. For the gardens they design, there are no set formulae. You won’t find symmetrical groups, neat rows, or well-manicured bushes at their Dexter, Oregon, house. Their garden has a flowing, organic appearance. Despite all of its tiers, embellishments, and numerous plants, it lacks any untidy elements. Just like any well-planned casual garden, it looks cohesive without being overly formal. However, how precisely is that achieved? How can the Barretts combine so many plants that at first glance appear unrelated to make something so exquisite? Alternatively put, how do they successfully color beyond the lines? Their strategy is not as complicated as it seems. Here are two tips for creating beautiful garden designs.

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Step 1: Examine each layer of your garden carefully.

The Barretts’ garden is remarkable for a variety of reasons, such as its contrasting textures, meandering gravel walkways, and spectacular color that lasts all year. Less evident, though, is how the landscape slopes down progressively at each level, with the epimedium (Epimedium spp. and cvs., Zones 5–9) cascading onto pathways and the highest Thompson blue spruce (Picea pungens ‘Thompson,’ USDA Hardiness Zones 2–8) leading to the Barretts’ clapboard farmhouse. Every component is integrated. Naturally, this impression is intended. When gardeners are skilled in layering, they create deep beds and seamless transitions; Cassandra has mastered this technique. Every garden has four stages in her opinion, and each tier has a certain function.

Plant low-growing plants in the beds on the ground floor.

Plants that grow to be one foot tall or shorter are best appreciated up close. With their vivid colors and exquisite textures, consider them jewels. They’re ideal for adding finishing touches to pathways, entryways, and borders.

Connect the skyline to the terrain on the upper floor

Every yard should naturally include a few 80-foot-tall trees, but in newly built areas, that is frequently not the case. If there aren’t enough shade trees in your landscaping and you have the room, plant a couple cedars or oaks right away.

Connect the home and landscape on the secondary top storey.

This tier must be higher the taller your home is. Generally speaking, for single-story homes, choose trees and shrubs that will develop to be 8 to 15 feet tall, and for two-story homes, 25 to 30 feet tall.

Cassandra suggests creating a new garden by first purchasing trees and bushes. Make a frame out of them to encircle your yard. Plant them in clusters to provide seclusion along your property line and to soften the angles of your lot’s corners. These plants are easy to use to create focal points in the garden and provide beds year-round structure.

Midstory: Unite the home with the landscape

Perennials and shrubs that reach eye level make up this layer and comprise most plants in a garden.

Additionally, you want to put a few distinctive plants in the midstory. Just a few will do to make your landscape seem amazing. Look for ones that allow you to grow shorter perennials below by requiring less space around their base.

Step 2: Integrate the patterns with the layers in the background

The kind of rich, tiered beds that give the Barretts’ landscape its pleasant appearance are produced by completely completing each storey of the garden. Of course, there is a method to packing each layer full of plants. Arranging plants in an aesthetically attractive manner is just as important as choosing complementary colors, shapes, and textures. At that point, pattern-making becomes useful.

Selecting a plant: Choose three hues and a texture

One word describes the key to connecting all four stories: repetition. The Barretts chose burgundy, blue, and chartreuse as their primary color scheme and spiky conifers as its recurring texture in the early stages of garden design. The Barretts repeat these about every 20 feet, just enough to make them noticeable. Cassandra says, “That’s all the eye can really take in at one time.” Cassandra may then add just about any other plant that she wants, as long as the conifers and the hues of burgundy, blue, and chartreuse are constantly visible. Even with the addition of fresh plants, the ever-present color scheme and texture keep the composition looking unified.

When placing plants, consider “triangles.”

The many components of the garden are further interlocked when plants are spaced out rather than planted in rows. Cassandra thinks in threes, or what she refers to as “triangulation.” Cassandra makes triangle patterns everywhere, from zigzagging irises (below) down a walkway to placing a pair of burgundy-leaved shrubs at the base of a red strapleaf Japanese maple (Acer palmatum ‘Atro­lineare,’ Zones 5–8). She purchases multiples of each hue, form, and texture, distributing them across the lowest three storeys of the garden. Working loosely inside triangles preserves the landscape’s general casual appearance, subtle patterning, and entwined layers.

Getting soiled

The Barretts’ garden takes very little upkeep, despite popular belief. Every task is completed by Bryan and Cassandra alone. But since they run small businesses, they frequently lack time. These are some of the techniques they employ to maintain their 2.5 acres immaculate.

How about some pruning? Don’t bother trimming the garden in the fall. The Barretts wait to clean up their perennials until after the final frost of the winter. Additionally, they only trim a particular plant once a year. They form late-winter bloomers in early fall, multistemmed blooming shrubs and weeping trees in late spring, and deciduous trees in winter.

Applying fertilizer? Fertilizing every plant is a time and money-consuming process. Cassandra uses wood ash in the spring to enhance the color of her peonies, and she also uses organic, slow-releasing fertilizer around fruit trees, vegetables, and a few heavy-blooming perennials. That is all.

Dousing? The Barretts purchase the appropriate tools, which helps them save time and water even if they don’t have an underground watering system. They utilize an oscillating sprinkler and a Gardena timer for overhead watering. Cassandra uses an American-made brass nozzle, a Gilmour 8-ply garden hose, and a brass fast connection with male and female connectors for hand watering.

weeds? Weed constantly—even in the winter. Cassandra utilizes a preemergent herbicide, such Preen Vegetable Garden Organic Weed Preventer, for the odd trouble spot.

Marketing
9 Guidelines For Excellent Web Design

A website’s usability and utility, not its aesthetic design, determine its success or failure. User-centric design has emerged as a standard method for effective and financially driven web design as the page visitor is the only one who clicks the mouse and thus makes all the decisions. Ultimately, a feature may as well not exist if people are unable to utilize it.

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As has already been covered in a number of articles, we won’t go into the specifics of how the design is implemented, such as where the search box should go. Instead, we’ll concentrate on the key ideas, heuristics, and techniques of successful web design. When applied correctly, these techniques can result in more complex design choices and streamline the way information is perceived.

1. Avoid Making Users Consider

The first law of usability by Krug is that a web page should be clear and self-explanatory. It’s your responsibility as a website creator to eliminate the question marks from the judgments visitors must deliberately make, weighing advantages, disadvantages, and options.

The amount of question marks increases and makes it more difficult for users to understand how the system functions and how to navigate from point A to point B if the navigation and site layout aren’t straightforward. Users may find their way to their goal with the use of a readily identifiable structure, reasonable visual cues, and connections that are clearly marked.

Let’s examine an illustration. “Beyond channels, beyond products, beyond distribution,” is how Beyondis.co.uk describes themselves. What does that signify? These three sentences would be the first things viewers see on the page once it loads since people often browse webpages using the “F” pattern.

Despite the straightforward and user-friendly design, the user must look for the explanation in order to grasp the content of the website. This is the meaning of an extraneous question mark. It is the responsibility of the designer to ensure that there are almost no question marks. The explanation graphic is positioned on the right. To make both blocks more usable, just swap them.

ExpressionEngine follows Beyondis’ structure exactly, without the superfluous question marks. Additionally, the term starts to make sense when customers are given the opportunity to download the free version and sample the service.

You may facilitate visitors’ understanding of the concept underlying the system by lowering their cognitive burden. After you’ve done this, you may explain to users the value of the system and how they can take use of it. If users are unable to navigate your website, they will not utilize it.

2. Refrain from wasting users’ patience

When providing a service or product to your visitors as part of a project, aim to make the user needs as low as possible. A random visitor is more likely to really check out a service if it requires less work on their part. Rather of completing lengthy online forms for an account they might not use in the future, first-time visitors are prepared to experiment with the service. Allow visitors to peruse the website and learn about your offerings without pressuring them to divulge personal information. It is unreasonable to need consumers to provide their email address in order to test a product.

According to Ryan Singer, the developer for the 37Signals team, if customers were asked for their email address after seeing the function work and knew what they would be receiving in exchange, they would most likely be happy to supply it.

3. Effectively Direct Users’ Attention

Since websites offer both dynamic and static material, some UI elements get more attention than others. Images stand out more than text, for obvious reasons, just as bolded phrases stand out more than plain text.

Since the human eye is a very non-linear instrument, edges, patterns, and movements can be quickly identified by online users. Because of this, video-based ads are incredibly bothersome and intrusive, but from a marketing standpoint, they effectively grab viewers’ attention.

4. Aim for Exposure to Features

The way that modern site designs guide users with visually attractive 1-2-3-done steps, huge buttons with visual effects, etc., is generally criticized. However, these aspects aren’t all that horrible from a design standpoint. On the other hand, because they guide users through the site’s material in an easy-to-understand manner, these instructions are incredibly successful.

Dibusoft blends a user-friendly website with a clear hierarchy. There are nine primary navigation choices on the website, all of which are immediately apparent. However, the color scheme could be too light.

Effective user interface design is based on the core idea of letting the user perceive what functionalities are accessible. It makes little difference how this is accomplished. What counts is that users feel at ease interacting with the system and that the material is well comprehended.

5. Employ Effective Writing

Because of the differences between print and the Web, writing styles must be tailored to the tastes and surfing patterns of consumers. Writing for promotion won’t be read. Long text passages devoid of graphics and keywords highlighted in bold or italics will not be read. Overly dramatic wording will not be accepted.

Discuss business. Steer clear of names that are too cutesy or witty, made up for marketing, company-specific, or obscure technical terms. When describing a service and encouraging people to register, for example, “sign up” is preferable than “start now!” and “explore our services” once again.

6. Make Simplicity Your Goal

The main objective of site design should be to adhere to the “keep it simple” (KIS) guideline. Users seldom visit a website only to appreciate its design; instead, they are often there to find information, regardless of the aesthetics. Aim for simplicity rather than intricacy.

From the perspective of the user, the ideal website design consists just of text, free of any ads or other content blocks that precisely match the search query or material the user is looking for. This is among the factors that make a print-friendly version of a website crucial to a positive user experience.

7. Be Comforted By The White Space

It’s very difficult to overstate the significance of white space. It not only helps visitors see the information on the screen more easily, but it also lessens their cognitive burden. The first thing a new visitor attempts to do when they come across a design layout is to scan the page and break up the content area into easily readable sections.

It is more difficult to read, scan, analyze, and operate with complex structures. It’s typically preferable to choose the whitespace solution when given the option to divide two design parts by either visible line or whitespace. According to Simon’s Law, hierarchical frameworks simplify information; the more effectively you can give consumers a feeling of visual hierarchy, the easier it will be for them to understand your material.

8. Conventions Are Our Allies

A website that uses conventional site element design is not dull. As they lessen the learning curve and the requirement to figure out how things function, conventions are actually incredibly helpful. For example, if RSS-feeds were presented differently on every page, it would be a nightmare for usability. That is not all that unlike from our daily lives, where we typically become accustomed to the fundamentals of data organization (folders) and purchasing (product placement).

Conventions help you establish your legitimacy and win users’ confidence, trust, and dependability. Respect user expectations by being aware of what they anticipate from the text structure, search placement, and site navigation, among other things.

Using Babelfish, for example, to translate a website into Japanese if your users don’t know the language, and giving your usability testers a challenge to locate anything in the page written in a different language is a common example from usability sessions. Users who use conventions correctly will be able to accomplish a vague goal even if they are unable to comprehend a word of it.

9. Do frequent and early tests

Every online design project should follow the so-called TETO-principle since usability testing frequently offer vital insights into important concerns and difficulties pertaining to a certain layout.

Don’t test too little, too late, or for the incorrect reasons. In the latter instance, it’s important to realize that the majority of design choices are local. As a result, you must evaluate each layout from a very unique perspective, taking needs, stakeholders, budget, and other factors into account. As a result, it is impossible to say with certainty which layout is superior.

Nurse
What Makes A Great Doctor? There Are Implications For The Practice Of Midwifery

The World Health Organisation acknowledges the optimistic impression of quality education on maternal and new child well being. There is not a lot research on the issues confronted in offering quality midwifery training. The purpose of the research was to determine the challenges and determine priority tasks to strengthen midwifery schooling.

midwifery practice

It exhibits that 65 of the a hundred unhealthiest Canadian communities are made up of aboriginals. Many Indigenous peoples have poor physical, psychological and emotional well being because of the inequitable social determinants of well being. The interaction between social, political, historic, cultural, environmental, economic and other forces are now understood to form well being for people that should be addressed via a social determinants approach. There are indicators of well being standing that show persisting inequalities, together with a gap in life expectancy between aboriginal groups and the final Canadian inhabitants.

Nurse

The provision of various places of birth is a critical part of the appropriate care pathway. The precept of offering true girl centered care, which focuses on the needs and needs of the woman and her household, is dependent on the ability to supply choice of delivery place. The lady wants data to make an knowledgeable selection concerning the acceptable setting for her to offer delivery in.

She has served diverse populations of women in Michigan. She has studied and practiced many various sorts of remedies and is a master of the therapeutic arts. She worked for a 12 months at the Birthing Center at St. John Hospital and Medical Center to align delivery practices with the WHO Baby Friendly Initiative. One of the most densely populated areas verloskundige zuid limburg is the place the hospital is situated. According to the participants, the population within the area has a low degree of training, which affects their knowledge of household planning and reproductive well being. The lack of expertise resulted in ladies arriving late on the hospital, which resulted in additional problems.

Less than 10% of the global workforce is accounted for by midwives, who can present about ninety percent of the care wanted. There will nonetheless be a major gap between the variety of available workers and the variety of required by the yr 2030. The research base relates to the topic ‘What makes an excellent midwife?’

Study Design

Each focus group dialogue consisted of 5–6 people and lasted from 60 to 90 min. A focus group dialogue was performed for the pinnacle of the department, in cost of the midwives in the academic hospitals, in cost of the midwives within the non academic hospitals, and in command of the midwives within the medical system with work licenses. The standards for inclusion included familiarity with the providers, no less than one 12 months of work expertise within the area, willingness to take part in focus group discussions, and talent to communicate and provide feedback. In current years, extensive research have been designed and performed in the context of offering midwifery care in developed international locations, which has sadly been neglected in some low sources and upper middle earnings countries corresponding to Iran. The function of the examine was to identify one of the best strategies for bettering the standard of care in Iran. There are 39 CNM/CM accredited programs in the US.

There Are Challenges In Daily Apply Of Midwifery

The Canadian health care system and the Canadian model are used within the education of the Midwives who’ve been educated and registered in different nations. The code addresses the moral mandates of the midwife consistent with the Mission, the International definition of the Midwife and the requirements of ICM to advertise the health and nicely being of ladies and newborns within their families and communities. The reproductive life cycle of a girl from the pre pregnancy stage right via to the menopause and to the top of life may be encompassed by this care. How midwives relate to others, how they practise midwifery, how they uphold professional responsibilities and duties, and how they are to work to assure the integrity of the career are some of the mandates.

A basic human proper of all ladies, babies and midwives is being known as for by the International Confederation of Midwives. There are features and traits that have advanced in a special way according to native or regional cultural and social traditions and knowledge. The doc offers an outline of the philosophy and mannequin of care with out compromising native or regional traits. The midwife has an necessary function to play in health counseling and training, not only for the woman, but additionally inside the family and the neighborhood. Women’s health, sexual or reproductive health and youngster care ought to all be concerned in this work. Between August and October we did a qualitative study.

midwives can look at their own follow in relation to desired attributes and expertise if they are encouraged to. If a shopper is transferred to a hospital, the licensed midwife must provide records and converse with the doctor and surgeon about labor as a lot as the purpose of the transfer. Each switch of a deliberate out of hospital start shall be reported to the Medical Board of California and the California Maternal Quality Care Collaborative using a standardized type developed by the Board. If a potential client does not meet standards #1 and #2 above, however does meet criteria #3 #6 and still wishes to be a shopper of the midwife, the midwife must provide the woman with a referral for an examination by a physician skilled in obstetrics and gynecology.

The definitions of critical thinking in other disciplines aren’t according to the practice of midwifery. Lack of kit and facilities in hospitals and maternity wards were a variety of the frequent complaints of the individuals. Sanitation and an appropriate setting for regular delivery can have an affect on the satisfaction of mothers. The examine confirmed that bodily condition of well being techniques, differences between personal and public hospitals, and lack of entry to pain reduction during vaginal delivery are an important elements which will influence girls’s choice about mode of delivery. Improving the standard of midwifery services can reduce overall treatment costs, provide effective teamwork, meet the expectations and needs of ladies and families and enhance indicators associated to maternal and toddler health

Providing universal and high quality maternal and new child care to meet our sustainable growth objectives is a key resolution to this problem. Ensuring good quality of care has a greater impression on lives saved than improving access to care. At the World Health Assembly in May, a report and action plan will be launched for strengthening quality midwifery training. The Maternal Health Unit provides management for enhancing maternal and perinatal health. Through advocacy, partnerships, coverage dialogue and capability constructing, MAH helps areas and international locations in adaptation, implementation and monitoring of particular person centered quality and respectful maternal and fetal care.