When this shoe released, some wore this mannequin with enterprise fits instead of costume sneakers. The infamy and the moment cool-factor of the Jordan 1, and later Air Jordan, was a trend and advertising alley-oop—the pinnacle for an athlete branded product and a feat that wasn’t surpassed by anyone else. The result’s that the Jordan 1s are a number of the most coveted sneakers at present. In 2020, Sotheby’s public sale house sold a pair of Jordan 1s for $560,000. Enabled by eBay, sneakerhead tradition gave consumers the chance to purchase, trade, and resale sneakers. Now, these actions occur on social media platforms like Instagram and Twitter, at retailers like Flight Club and Stadium Goods, on websites like StockX, Grailed, and Round Two, or functions like GOAT.