Lotte Cultureworks Selects Christie 4K RGB Pure Laser Projection for South Korean Premium Big Size Cinema Auditoriums 2023
Christie is happy to announce that Lotte Cultureworks, a part of Lotte Group that controls Lotte Cinema, has purchased 4K RGB pure laser projection systems for its flagship Superplex World Tower auditorium in Seoul and other premium large format (PLF) auditoriums in South Korea.
Dual Christie CP4450-RGBs illuminate Superplex Hall’s world’s biggest screen.
The second-largest theater chain in South Korea has used RGB pure laser projection to give moviegoers the greatest sights and sounds. Christie CP4450-RGB and CP4440-RGB pure laser movie projectors with CineLife+ electronics, Christie Real|Laser lighting technology, and an all-in-one design with integrated cooling and sealed optical path power these premium auditoriums. They deliver vibrant, true-to-life 4K visuals on a platform that supports future content and formats.
“We truly think that the cinema retains the capacity to take movie aficionados on an unforgettable journey,” stated a Lotte Cultureworks representative. We invested in cutting-edge technology like Christie’s 4K RGB pure laser cinema projectors for our PLF auditoriums to provide our guests amazing experiences.
“Avatar: The Way of Water” screenings at Superplex World Tower averaged 62.5% seat occupancy, indicating our drive to excellent cinematic experiences has paid off.”
Lotte World Tower, South Korea’s tallest structure, has Superplex World Tower’s renovated auditorium. The world’s largest screen at 34 meters wide is lighted by two Christie CP4450-RGB pure laser projectors that offer up to 110,000 lumens for a superb large-screen experience. Christie Mystique Cinema, an auto-calibrating picture alignment software and camera package, aligned the two projectors to create a seamless image.
Lotte Cinema Yongam in Cheongju, Lotte Cinema Dongtan in Suwon, and Lotte Cinema MBCine in Jinju use Christie CP4440-RGB pure laser projectors in PLF auditoriums with 13–17-meter screens outside of Seoul. Regional audiences want to see the hottest films on the biggest screens in the greatest formats. The Christie CP4440-RGB, like the Christie CP4450-RGB, is a DCI-compliant, direct-coupled RGB pure laser cinema projector with excellent picture quality, operational lifespan, and onscreen brightness, making it perfect for PLF theatres.
“We are delighted that Lotte Cultureworks chose our outstanding CP4450-RGB and CP4440-RGB.”
Han Kim, Christie’s executive director for APAC, Cinema, said, “We are thrilled that Lotte Cultureworks has picked our superior CP4450-RGB and CP4440-RGB for the flagship Superplex hall and other PLF cinemas. This decision shows Christie’s value to existing customers like Lotte Cinema. Our 4K RGB pure laser projection systems will cement Lotte Cinema’s position as the leading exhibitor that redefines the movie experience, giving unsurpassed and immersive visuals.”
Christie CineLife+ Series movie projectors use ultrafast Series 4 processing chips. CineLife+ provides improved format capabilities to PLF and mainstream theatres. The CineLife+ Series leads modern cinema with Christie Real|Laser lighting technology that lasts over 50,000 hours and a UX-designed touch-panel.
These high-performance projectors can portray 2D and 3D material at 4K resolution and 120 frames per second without filtration or color correction. Rich, deep, and vivid colors and contrast produce stunning sights for viewers and operational efficiencies for cinema operators.
Since 1999, Lotte Cinema has operated 140 Korean and 40 Vietnamese movie theaters. Lotte Cinema World Tower, which boasts the world’s largest screen according to the Guinness Book of Records, debuted in 2014, and we are creating a new trend by sharing cultural material with the public. www.lotte.co.kr has details.
Christie Digital Systems USA, Inc., a fully owned subsidiary of Ushio Inc., Japan, develops visual and audio technology worldwide (JP: 6925). Christie pioneered digital film projection and has innovated since 1929. Our technology and expert services for design, deployment, and maintenance create remarkable experiences. Christie solutions include superior RGB pure laser projection, SDVoE technology, content management, image processing, LED and LCD displays, and mega-events to boardrooms.