Embedded lending is a sort of financial services that allows businesses to provide their consumers credit or loans inside the context of a transaction.
The relationship is made feasible by the open-API technological stack of Seattle Bank, whose application programming interface is made available to all software developers.
Finastra, a worldwide financial software and markets company, will join both firms.
With Finastra’s FusionFabric cloud open developer, Seattle Bank is able to link with LoanStar and provide clients with immediate access to loans via LoanStar’s merchants. FusionFabric will aid in allowing real-time underwriting and loan processing.
Radha Suvarna, Chief Product Officer and Head of Embedded Finance at Finastra, stated, “Finastra is happy to be an orchestrator of embedded finance, offering the tools necessary for banks to meet clients at the appropriate point on their journey.”
Suvarna stated, “We are ecstatic that Seattle Bank has selected Finastra and our colleagues at LoanStar to support integrated consumer lending at the point of sale; the first live transactions have already been executed successfully.”
Business descriptions
Seattle Bank is a boutique financial institution offering banking and financial services. There are also mortgage, rehabilitation, and bridge loans.
Josh Williams, chief banking officer and head of partnerships at Seattle Bank, said, “At Seattle Bank, we analyze every possible banking relationship by analyzing if the concept addresses a consumer problem and matching with a brand’s business imperatives.”
“In this instance, Seattle Bank’s partnership with LoanStar allows its clients to increase the speed and simplicity of point-of-sale lending while expanding its national customer base. A win-win situation, Williams added.
LoanStar Technologies LLC is a platform provider that enables banks and credit unions to diversify their origination of consumer loans.
In November 2021, the firm partnered with Origience, a supplier of lending technology solutions and services, to offer credit unions retail merchant financing.
LoanStar’s technology connects lenders and borrowers via the company’s merchants, who operate in a variety of sectors.
Andrew Turner, the CEO of LoanStar, stated, “We recognized a tremendous potential to partner with Seattle Bank in order to assist expand its reach through point-of-sale financing.” “We are optimistic that our excellent ties with contractors and merchants will assist them in identifying extremely efficient methods to contact clients desiring urgent financing choices for purchases.”
Lancaster University researchers have devised a way to 3D-print flexible electronics using a conducting polymer and directly print electrical structures on or in live creatures. The researchers hope their additive manufacturing approach can create patient-specific implants for real-time health monitoring and medicinal treatments like treating epilepsy or pain.
Light-transmitting 3D printing generated well-resolved, conductive, micrometer-scale features.
The researchers employed polypyrrole and an erbium-doped fiber laser at 100 MHz and 780 nm. They used multiphoton manufacturing to construct 3D objects with embedded electronics after screening ink components for cytocompatibility in silico..
The researchers 3D-printed an electrical circuit directly within a silicone matrix using a nanoscribe, a high-resolution laser printer. The 3D-printed electronics stimulated mouse neurons in vitro after OCT verified the printing process.
In vitro mouse brain slices got 3D-printed electrodes.
In the second stage, researchers 3D-printed conducting structures directly in C. elegans nematode worms, proving that the entire process—ink compositions, laser exposure, and printing—was safe for living things. Researchers chose C. elegans is excellent for evaluating biosafe laser-based in vivo printing technologies in biomedicine owing to its great sensitivity to heat, desiccation, and physical harm, the researchers claimed in their report. “Laser printing live C. elegans would need the lowest laser power for ink polymerization and biocompatible ink components,” they stated.
The researchers “tattooed” conductive patches onto small worms using smart ink and lasers, researcher Alexandre Benedetto said. He added the results proved the researchers might employ the technology to achieve medical application resolution, safety, and comfort.
The Lancaster team’s approach might enable biomedical breakthroughs, but advancements in infrared laser technology and smart ink composition and distribution are needed to bring 3D-printed medical devices to the clinic. The team’s technology might be utilized in laser dentistry or eye surgery to repair implanted devices, according to researcher John Hardy.
Panasonic Connect Europe survey reveals 15% of firms have completed their digital transformation and that a shortage of experienced IT professionals is a major hindrance. New data finds that 15% of companies who start digital transformation projects finish them.
Panasonic Connect Europe’s “Breaking Down the Barriers to Digital Transformation” study. Panasonic Connect makes rugged mobile tools, digital content systems, restaurant technology, and industrial equipment.
According to its analysis, European company leaders realize that technology and digital transformation are the key to productivity.
Business executives expect digitization to enhance productivity by 39% within three years and ROI by just under five years. Panasonic discovered 15% of organizations had finished their transformation initiative.
Over 40% of respondents indicated believed their company was behind on digital transformation.
IT shortage hinders digital transformation
Lack of internal knowledge (35%), internal IT personnel resource and skills (32%), worries about compatibility with current IT infrastructure (30%), and lack of external specialized IT help or awareness of expert suppliers (30%) are the main impediments to advancement.
“This research shows that European businesses understand that the latest technology solutions can transform their business operations and help them take major strides forward in productivity but for many there are still obvious barriers to overcome,” said Jan Kaempfer, Marketing Director for Panasonic Connect Europe.
He added: “Businesses lack internal experience and resources and struggle to get the external professional help they need to implement their goals.
“This is why Panasonic Connect Europe was founded little over a year ago to bring technological hardware, software solutions, and service experience together to help business-to-business organizations overcome their digital transformation concerns.”
Panasonic’s findings confirm other assertions that many digital conversions fail.
David Loseby, a behavioural scientist, researcher, and procurement expert, understands business’s digital transformation difficulties better than others.
“Most digital solutions have a success rate of roughly 30-40%, in terms of acceptance,” Loseby told Supply Chain Magazine.”
Digital changes face mindset failure.
He said that organizations’ “mindset failure” causes high failure rates.
Digital transformations are not technology-change efforts. People-change projects. If you don’t include those affected and force it on them, guess what? Rejection is common.”
Each technological transformation project must include re-skilling and role clarification, according to Loseby.
He warns: “You’re drawing them into the terror of the unknown. You must ensure that the transition process benefits them. If I’m an employee and you want me to give you my heart and soul, my expertise, and IP, don’t leave me worrying I’ll be moved elsewhere.”
Successful digital transitions are people-centered, not tool-centered, according to Loseby. He adds AI and ML programs must consider personnel, suppliers, and customers.
Climate protesters call Rishi Sunak’s government’s carbon capture and offshore wind plans “half-baked” and “dangerous uninspired.”
The first move in reaction to the US’ multibillion-dollar investment in green technology was announced by Chancellor Jeremy Hunt with a jab at Joe Biden.
The US president’s £348bn green technology tax credits and subsidies prepare the economy for climate change.
In The Times, Mr. Hunt accused Mr. Biden of leading a “distortive” global subsidy race, suggesting that “not subsidy but security” was the long-term solution to protectionism.
“Yes, we will continue to back industries of the future, but, we will target public money in a smart way in areas where the UK has a demonstrated competitive advantage,” Mr. Hunt said. We won’t compete with our partners in a distortive global subsidy competition.
The UK energy secretary proposal includes £20bn for carbon capture technologies and £160m for port infrastructure to develop offshore wind.
Labour called the measures “reheated policies and no fresh investment” and accused the chancellor of “raising the white flag in the global competition for green jobs”.
The MP stated, “Other nations are matching the ambition of the US, UK industry says we must, but Conservative orthodoxy says No.” Britain cannot afford a government that loses this contest.
Former energy minister Chris Skidmore, Conservative climate advisor, called Mr. Hunt’s remarks regarding the Biden administration “regrettable”. He told Times Radio: “We should be looking at what’s occurring in the US as a chance for ourselves.”
Energy minister Grant Shapps said Thursday’s energy security plan and chancellor’s green finance strategy update will detail how the government wants to “fix” dependable electricity.
Together with Great British Nuclear and new green hydrogen production projects, the government is extending £5,000 heat pump insulation incentives to 2028.
Electric car charging station improvements will cost about £380m. The Great British Insulation Programme, rebranded ECO+, will fund 300,000 house upgrades.
Nevertheless, Friends of the Earth (FoE) called some of the proposals “half-baked and half-hearted,” suggesting governments lost the potential to pursue a more radical green industrial policy.
“The stated objective of insulating 300,000 out of [more than] 20 million households is patently insufficient when we have such a badly insulated housing stock,” said Queen Mary University of London senior lecturer in renewable energy Dr. Paul Balcombe.
“With these plans appearing dangerously weak and deficient on climate action, we will be poring through the detail of the updated strategy and are set to act if ministers have fallen short once again,” said FoE policy chief Mike Childs.
Climate experts have cautioned the Sunak administration to halt licensing new oil and gas operations because carbon capture and storage (CCS) technology is “yet to be validated at scale” and promotes fossil fuel use.
“We definitely have the potential to store billions if not trillions of pounds worth of other people’s carbon in those locations,” Mr. Shapps said, adding that carbon capture technology is “not there yet.”
“We know you can actually do this,” the cabinet minister told GB News. Technically feasible. It has various implications.”
The US Inflation Reduction Act (IRA) provided £300bn in green subsidies through grants, loans, and tax credits. The EU Green Industrial Plan lends firms £200bn to invest in green technologies.
British business leaders expected green technology investment proposals on Thursday. Mr. Hunt said the government would not provide a “full national response” to US and EU initiatives until September.
Jess Ralston, head of energy at the Energy and Climate Intelligence Unit, asked why the UK would take more than a year to respond to the US Inflation Reduction Act when the EU did it in six months.
She warned this delay might kill investors seeking long-term policy and regulatory predictability. “Where’s the gigafactory and green steel strategy where we trail behind Europe? ”
The government will also respond to Conservative MP Chris Skidmore’s evaluation of net zero by 2050. It claimed it is implementing 23 of Mr. Skidmore’s 25 January report recommendations.
Innovative technology addressing population-scale problems are accelerating India’s digital revolution. The tech ecosystem is transforming the country, not just tech companies.
Santhosh Viswanathan, Managing Director & Vice President, Sales, Marketing & Communications Group of Intel India, spoke to Indiatimes on how technology are tackling local issues and India’s digital revolution.
India’s digitization
Viswanathan said India is on the verge of fast digital change. To make India genuinely digital, the government, industry, and academics are collaborating. Tech solutions like Amazon Web Services (AWS) Cloud and Intel’s Xeon processors made India’s vaccination platform CoWin, which “at its peak scaled to more than 3.2 billion accesses a day,” possible.
Smart solutions push limits daily. CUSAT and Union Christian College researchers created an AI-powered breast cancer tumor detection and classification solution. Aster DM Healthcare and analytics platform CARPL developed India’s first secure federated learning-based health data platform. Viswanathan noted that this boosts innovation in drug research, diagnostics, genomics, and predictive healthcare and allows clinical trials to safely access important data sets.
Is India maximizing technology?
Intel’s Viswanathan stated “developing” regions are leapfrogging by using technology. AI breakthroughs are improving road safety, a national issue. Onboard Fleet Services, an AI-powered fleet safety solution for commercial vehicles specifically developed for Indian roads, might save lives.
Viswanathan noted that “in the previous few years, India has achieved great achievements in the digital payment ecosystem, which I feel is an ideal illustration of our country’s progress from being a cash-driven economy to a cashless one.” Tech titans in India fuel this by collaborating throughout the ecosystem.
In December 2022, the Unified Payments Interface (UPI), which Viswanathan dubbed “a game-changer in India’s digital payment landscape,” processed over 7.82 billion transactions. He said that India generates 20% of global data but hosts only 2% of it. He claimed data is the new oil and data centers are refineries. India might realize its digital economic potential with ecosystem assistance.
With the emergence of generative artificial intelligence, several technology investors are focusing on the progress made by Google’s parent company Alphabet (GOOGL) and Microsoft (MSFT) with ChatGPT. So where do Amazon.com (AMZN) and Apple (AAPL), the creators of voice assistants Alexa and Siri that predicted ChatGPT, now stand in generative artificial intelligence?
According to industry observers, Amazon and Apple have fallen behind in the AI race. Amazon is pleased to deploy AI technology in its cloud-computing business, having withdrawn from selling smart home gadgets.
And Apple’s advancements in artificial intelligence have been modest, despite the company’s recruitment of top AI experts from Google and others. Apple stock is under increasing pressure to immediately handle AI applications on iPhones. As opposed to allowing consumers to use Chatbot-type applications that are remotely processed in the internet cloud.
Apple and Amazon are attempting to catch up while Google and Microsoft continue to grow their AI companies, reigniting an ongoing competition in the process.
Google Vs. Microsoft In Artificial Intelligence
The major concern for Google is whether it will lose market share to Microsoft in internet search. Others also question if the needed computer power of AI chatbot technology in internet search would reduce commercial margins.
Investors anticipate a rise in corporate demand for artificial intelligence-enhanced Microsoft Office productivity solutions. Microsoft now appears to be winning the AI public relations war.
Microsoft and Alphabet continue to make AI-based announcements, but investors should anticipate that the revenue gains from generative AI will be of a longer-term nature, according to a recent note from Evercore ISI analyst Kirk Materne.
In regards to generative AI, he continued, “It is too early to proclaim a winner, and the fact is that there will be numerous victors.”
Google and Microsoft are two AI-related companies to watch.
How This Generative AI Will Rewrite The Rules
OpenAI’s ChatGPT is just one of numerous generative AI technologies that might disrupt a variety of sectors by automatically generating text, graphics, video, and computer programming code. Furthermore, generative AI technology is already being utilized in a variety of fields. Marketing, advertising, medication development, legal contracts, video games, customer service, and digital art are included.
Google made its Bard chatbot available in the U.S. and the U.K. on March 21. It competes with OpenAI’s ChatGPT, whose largest backer is Microsoft.
Apple debuted Siri in October 2011 meantime. Alexa launched in 2014 on Amazon. According to analysts, voice assistants such as Siri and Alexa deliver restricted replies to simple requests. They receive no instruction on large databases such as ChatGPT.
IBD questioned the Google chatbot Bard why ChatGPT is superior to Siri and Alexa. ChatGPT is deemed superior than Alexa and Siri in terms of its capacity to engage in genuine conversations and access and interpret information from the actual world, according to Bard.
Amazon’s Artificial Intelligence Hugging Face
IDC forecasts that global shipments of smart-home devices would fall 2.6% to 874 million units this year.
Amazon, for its part, has teamed with artificial intelligence (AI) firm Hugging Face to expand its cloud computing business. Hugging Face, like OpenAI, has constructed enormous language models that serve as the foundation for developing AI applications. Hugging Face’s capabilities will be made available to Amazon Web Services’ cloud clients.
A recent client note from RBC Capital stated, “Although Amazon may appear to be at a relative disadvantage at the present, we believe they have the potential to be a quick following in generative workloads.”
“Although the agreement with Hugging Face offers Amazon access to the models that can be trained and deployed via SageMaker, the fact that Google and Microsoft do not control the models themselves might be perceived as a relative disadvantage,” the study continued. In addition, it is unclear if they have an obvious method for disseminating generative AI to make it more apparent to people outside Alexa devices.
According to the RBC analysis, Amazon utilizes AI technology throughout its core e-commerce operations. This comprises product suggestions for customers, search relevance, supply chain management, fraud detection, picture recognition, and customer service.
Will Generative AI Impact Apple Shares?
Meanwhile, the majority of Apple’s Siri developers have departed the business. John Giannandrea, Google’s head of artificial intelligence, was recruited by Apple in 2018. Samy Bengio, an artificial intelligence expert at Google, was hired by Apple in 2021.
Apple’s accomplishments remain obscure in the midst of the unexpected emergence of generative AI. According to a rumor, Giannandrea currently leads the development of Apple Car.
Moreover, Apple has a stake in the search engine competition between Microsoft and Google. iPhones utilize Google as their default search engine. Google pays Apple TAC, or “traffic acquisition charges.”
Additionally, if Microsoft gains search market share, the Google-Apple agreement might be affected, according to Tim Long, an analyst at Barclays.
“The buzz surrounding Bing/ChatGPT might force Google to strengthen the (search) agreement with Apple, perhaps at higher fees,” added Long. Moreover, he projected that Google paid Apple around $17 billion in 2022 for search rights on iPhones.
“Creating an enterprise-class search product would be incredibly costly and time intensive for Apple, but the firm has acquired a number of former Google AI and search professionals over the years, so it’s not inconceivable that this is in the works,” Long noted.
Apple is Acquiring AI Startups.
Apple has bought a number of artificial intelligence businesses, such as Drive.ai and Xnor.ai.
In addition, researchers anticipate an increase in the direct processing of information on cellphones rather than remotely in the internet cloud. For instance, Qualcomm (QCOM) is developing AI processing for smartphones running Google’s Android platform.
Local device processing will increase, according to Sridhar Ramaswamy, co-founder and CEO of internet search firm Neeva and former senior vice president at Google. Apple currently designs its own microprocessors, the central processing units of personal computers and mobile devices.
In a recent interview, he stated, “iPhones are equipped with GPUs to enable features such as Face ID.” For certain types of applications, a great deal can be done locally, but given the scope of Web search, this may not be an option.
Anybody that helps plan a wedding event will show you it’s challenging to do. You will find a wide variety of merchants to cope with.
Don’t starve yourself silly simply to easily fit into your wedding day dress. If trying to lose weight loss, you are able to dehydrate and lightheaded. You don’t desire to faint throughout the ceremony.
Keep in mind that your marriage is really a commitment that has to both sacrifice and compromise. Express your unconditional love with your vows.
If you’re fearful of turning your ankle, select a pair of ballerina flats. Having footwear that is less sexy and often will help you stay wanted is a superb trade-off.
If they wish to stay to your honeymoon, too, whenever you invite your family to your destination wedding, try determining. This allows them to celebrate your wedding event experience more memorable for anyone!
Ensure that the lighting in your reception venue have dimmer switches. A lot of couples like dimming the lights for a first dance, and you can brighten it to the remainder of the event, even if this may appear a tad bit trivial. Consult with the lighting available at different venues before booking anything for certain.
It could get damaged or wrinkled inside your closet.
You can tie every one of the elements together by choosing fabrics who have unique patters, velvet, satin and textures, velvet or satin to tie the elements altogether.
Having someone close to you get ordained online can let them preside over your wedding day. This will make the wedding a little bit more personal, as well as saving you some money. If it’s legal practice in your community, ensure that you talk with your local officials first to find out.
Make sure you have appetizers around the table to keep your guests occupied between courses if you are planning on serving multiple courses. You may leave sugar roses, sugar roses or perhaps some bite size crackers to tide them over.
Silk flowers are a stylish substitute for expensive floral arrangements at a great choice to use in lieu of cut flowers.
If the wedding couple hail from highly divergent cultural backgrounds, honor each side by arranging a wedding ceremony that incorporates one side’s traditions, followed by a reception that includes traditionaldishes and rituals, or rituals from both sides. This can fulfill the family traditions of both the groom and help make the case enjoyable for both families.
Be sure every portion of the wedding follows a plan, in the entertainment to the food.You need to ensure that your guests to get excited and constantly getting together with whatever you have planned on your own special event.
Devise a contingency plan in the event that weather or some other problems prevent the wedding from going smoothly when you have an outside wedding. You can as an example rent some tents, along with an outdoor space. You might also install planks on a lawn so your guests tend not to get mud on their shoes.
For example, when you care a little more about where you’re finding the wedding than who may be attending it, or maybe the venue is a lot more important compared to guest list. You may direct the right amount of money as to what you should have a perfect day, by using a plan of what is most significant for you.
Gift registries are element of weddings. Let your guests recognize that it’s not obligated to acquire anything from the registry.Provide them with several gift options from which to choose. People should feel comfortable to provide you with what they could manage to give.
Add elements and flowers which can be different heights. Then, surround these with shorter vases which have voluminous flowers, hydrangeas or peonies round the tall vases. The complete flowers must be a lighter in comparison to the tall flowers.
Choose group activities to fill your wedding event. You don’t want each of the guests simply watching and friends bored to death while waiting for the vows to visit a close before leaving. There may be a variety of games or contests that your particular guests could get involved in.
Before they are wearing, be sure your bridesmaids about gowns. Many friendships are strained because of simple disagreement on a bridesmaid’s gown. Choose something that is reasonable, it’s affordable and this your bridesmaids will enjoy. This will likely ensure an incredible wedding without hurting someone’s feelings.
In choosing a videographer for your wedding, try interviewing up to you may to discover their work examples. Decide who you need to choose based upon those factors as well as your impression you will get with each.
It really is possible to get a great wedding with a little budget. A wedding ought not put you in debt. You may handle the invitations floral, favors and yourself arrangements.
Policy for the wedding earlier on. If you need by far the most choices to be available, start planning as soon as you can.
It can be okay permit a number of the responsibility of planning the wedding.
Since gold prices keep going up, get wedding rings in one other popular metal. There may be stainlesssteel and titanium, stainless steel,silver and tungsten, and a lot more. These can be very unexpected and attractive when used in combination with your preferred wedding garb. There may be actually nothing wrong with changing things up!
Make sure there is an adequate period of time in between your reception and wedding. Weddings frequently operate a little late. You wish to miss component of your reception to begin in the correct time. Most receptions are booked for the specific time to end time.In case your wedding runs late, you may have to fund any additional time that neither you nor your guests can even enjoy.
Since you now have acquired some valuable insider information in to the wedding preparation and planning process, you are sure to find yourself more educated and positive about your skill to give rise to make the special day a person to remember. If you are organising a wedding on your own or another person, you’ll find these guidelines quite helpful.
The creation of an interactive holographic 3D visualization system has been disclosed by a global leader in Hologram Augmented Reality (“AR”) Technologies. The interactive holographic 3D visualization system is an application system that integrates numerous advanced technologies and means, including digital twin networks, multimedia integration technologies, and human-computer interaction.
This integrated system may provide realistic information presentation and interaction and bridge the natural and virtual worlds.
WiMi employs 3D visualization technology to generate identical visual interaction scenes in the virtual environment as the physical model. The intuitive visualization display of the system enables users to comprehend the site from multiple levels and perspectives.
Using the digital twin network, the system matches the expression of each information system in the physical area to its digital model and connects each information system to construct a comprehensive and dynamically mutable 3D visualization interactive system.
By interacting the data of each system with the site environment, users can obtain comprehensive and accurate real information from a real virtual space or model, analyze and simulate these data dynamically, and visualize the data in the digital 3D area, thereby forming a complete real-time data-driven system.
The system also leverages multimedia integration technology to give users with a variety of integrated perspectives, including data visualization, network information sharing, historical information querying, data storage, etc.
With the growing popularity of artificial intelligence in the digital age, human-computer intelligence interaction methods are also evolving.
Artificial intelligence interaction has been used to smart automobiles, smart homes, industrial production, government services, finance, education, and the medical area.
In the future, interaction approaches such as WiMi’s interactive holographic 3D visualization system may progressively become the norm for human-computer intelligent contact, fostering a more mindful and effective connection between the natural world and the digital virtual.
About WIMI Hologram Cloud
WIMI Hologram Cloud, Inc. (NASDAQ:WIMI) is a holographic cloud technical solution provider focusing on professional areas such as holographic AR automotive HUD software, 3D holographic pulse LiDAR, head-mounted light field holographic equipment, holographic semiconductor, holographic cloud software, holographic car navigation, and others. Holographic AR automotive application, 3D holographic pulse LiDAR technology, holographic vision semiconductor technology, holographic software development, holographic AR advertising technology, holographic AR entertainment technology, holographic ARSDK payment, interactive holographic communication, and other holographic AR technologies are among its services and holographic AR technologies.
Safe Harbor Clauses
According to the Private Securities Litigation Reform Act of 1995, this news release contains “forward-looking statements.” These forward-looking statements can be characterized by wording such “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” and “estimates” Forward-looking statements include comments regarding the Company’s opinions and expectations that are not historical facts. The business outlook and management quotes in this news release, as well as the Company’s strategy and operational initiatives, contain forward-looking statements.
Additionally, the Company may make written or oral forward-looking statements in its periodic reports to the US Securities and Exchange Commission (“SEC”) on Forms 20F and 6K, in its annual report to shareholders, in press releases and other written materials, and in oral statements made by its officers, directors, or employees to third parties.
There are inherent risks and uncertainties in forward-looking statements. Several factors could cause actual results to differ materially from those contained in any forwardlooking statement, including but not limited to: the Company’s goals and strategies; the Company’s future business development, financial condition, and results of operations; the anticipated growth of the AR holographic industry; and the Company’s expectations regarding demand for and market acceptance of its products and services.
The Company’s annual report on Form 20-F and current report on Form 6-K, as well as other papers filed with the SEC, include further information on these and other risks. The information in this news release is current as of the publication date. Except as required by applicable law, the Company assumes no duty to update forward-looking statements.
After the completion of the company’s acquisition of STANLEY Security in July 2022, Securitas has introduced a new brand in the electronic security services market under the name Securitas Technologies. STANLEY Security, which was acquired by Securitas from Stanley Black & Decker in the summer of 2018 for a reported price of $3.2 billion, and the electronic security operations section of Securitas have been combined under the new name.
Over 13,000 individuals are currently employed by the recently established Securitas Technologies across the world, with 5,100 of them persons working as field technicians. There are around 500 coworkers residing in the UK. The company offers individualized solutions for design, installation, monitoring, and analytics in the areas of video surveillance, access control, intrusion protection, and integrated security systems.
We are excited to debut Securitas Technologies and show customers our incredible security partner value.
Reuters claimed that at the time of the purchase of STANLEY Security, Securitas was trying to minimize its dependency on guarding services and grow its market position in the electronic security services industry. This was one of the motivations for the acquisition of STANLEY Security.
Tony Byerly, the global president of Securitas Technology, expressed his excitement over the company’s formal debut, saying, “We are happy to officially launch Securitas Technology and share with customers the amazing value we provide as a security partner.” “
As a worldwide supplier, we are distinguished by three key advantages: our people, our technology, and our knowledge. I am really proud of the organization that we are constructing together, as well as the extensive history and in-depth industry experience that contribute to our position as a global leader.
Vincent Poty, the UK Commercial Leader, explains that with Securitas Technologies, “we are developing something distinct and unique in the field of electronic security.” It expresses our sense of service, competence in technology, and capacity for innovation, all of which, when combined, will help our customers in a world that is always evolving.
Technology in our industry is taxing. With continual and quick breakthroughs in AI and an unknown future for mixed reality, marketers often embark on tech trends that are either fleeting or irrelevant to their consumers to stay up. I still love tech. As I write this, I see the Meta team testing the new Quest Pro and creative teams using Midjourney to create gorgeous reference photos.
Technology is disrupting our industry. New technology helps us build lasting client relationships by offering new experiences and value.
After seeing “Les Binet,” the godfather of effectiveness, talk at SXSW this year, I was encouraged to consider experiential technology’s role in long-term brand growth. Successful brands grow slowly and methodically, as Les’s thesis shows. How can we ensure that our great, often consumer-centric technological activations complement our brands as they transform people’s thoughts and feelings?
First, AMV, a megabrand I love. WHISKASTM developed Purr More in 2022. A brand platform to bring warmth and enchantment to a cat parent favorite. WHISKASTM used two levers to create Purr More: reinforcing that cats purr more with WHISKASTM and assisting cat parents maintain their cats humming throughout their lives. We employed creative technologies to bring these two levers to life and strengthen brand platform memory.
We created “Pay by Purr,” an AI model that could classify purrs from charming to sensual, to reinforce the initial lever. We offered interested cat owners a web-based AR experience that rewarded louder purrs with greater incentives. Cat parents who couldn’t get this purr were given Whiskas vouchers.
Ask the Cats’ second lever support. AI-talking cats run a help content ecosystem. Pet owners may beg cats for aid, goods, or services
These first-in-class technologies reinforce the memory structures developed in the Purr More campaign and continue to be a valuable entryway to actually knowing and understanding our consumer, gathering first-party data and helping us to build a true connection with them over time.
We Capital’s “Data Tienda” campaign, which supports low-income Mexican women’s financial inclusion, won a Grand Prize at Cannes. The tool allows them to collect data on unbanked women’s payment behavior in local retailers, developing a credit history and unlocking microcredits for company startups. The brand’s DNA drives great narrative. We Capital’s product story complemented their brand positioning.
Will Harvey’s SXSW lecture on how technology enhances narrative inspired me. The most intriguing technique is to use our senses. Using our senses strengthens memory. Scent evokes remembrance. Whether it’s a linen air freshener that takes you back to your parents’ house or a tune that brings back your wedding day. Could we activate smell, taste, and touch in video production? Creating stronger memories.
Michelob Ultra’s 2022 Cannes Gold winner “Mcenroe vs Mcenroe” evoked nostalgia. The FCB and Unit9 execution was amazing and remained in my mind (especially as a tennis lover). Using this approach, I doubt it was successful. I had to ask GPT whose brand had sponsored the trial weeks later. That was a powerful commercial, but I didn’t like the beer or the brand.
We may be enthused about how disruptive technology can supercharge our brand experiences, allowing us to build activations that generate short-term buzz and exponential growth. Memories, sentiments, and impressions now provide long-term ROI. If Les is correct and brand communications is consumer training, creative technology can assist that instruction stick in our minds.
